Englewood, NJ  3/22/2001 Rubachem Systems(www.rubachem.com), a leading manufacturer and marketer of industrial cleaning supplies for the computer, industrial, and construction markets, defines a unique formula for success in a commodity type business.

Paying close attention to the ever-changing needs of its customers, Rubachem has managed to differentiate the company and product line and return extraordinary annual sales growth. The secret to their success during the past 35 years has been to provide the highest quality products combined with an outstanding commitment to customer service. Their cleaning products are American made, stronger and better designed than any shelf item found at national office supply warehouses. Customers can also participate in prize drawings by purchasing select products.

In a testament to their marketing savvy, Rubachem has branded a unique set of product names such as Blown Away (a keyboard and photo-equipment duster), Free of Charge (an anti-static towelette), and Get Out! (a toner and ink remover). Inspired by racecar colors, the easily identifiable product labels feature a futuristic design. The care given to Rubachem's image further distinguishes its position in the marketplace. Rubachem implements a proactive direct marketing campaign to reach out to each of their customers in an effort to educate them on the value of Rubachem's solutions in the market.

Throughout the entire buying experience the company follows through with unrivaled customer service. Jason Rubach, the president, often refers to the sales reps as "the customers' on-call concierge." Rubachem's motto is, "Take care of the customer, treat every prospect as if they are the firm's biggest client."

As a result, the customer feels secure in having purchased the highest quality product, getting on-time delivery, and expecting nothing less than excellent customer service. As a follow-up to the sale, Rubachem offers a low cost premium or giveaway to the customer. By incorporating such items as sports related T-shirts or caps in the sale, Rubachem gains market share and helps generate repeat business.

As an industry leader, Rubachem is setting the standard for online business-to-business sales of cleaning supplies. Its Web site (www.rubachem.com), in keeping with the philosophy of Rubachem's product line, is cutting edge and very engaging. A premium has been put on ease of navigation and the latest advances in Web design.

Rubachem Systems is a leading manufacturer and marketer of a complete line of cleaning supplies for the computer, industrial, and construction markets. Founded 35 years ago, Rubachem is a family owned and operated business located in Engelwood, NJ. Their three-tiered product line is sold worldwide from locations in the USA, and Central and Western Europe. The three maintenance product lines include: Digital Clean, which allows electronic components to run at warp speed, Industrial Clean, for keeping the facility, plant, or shop in tip-top shape, and Construction Clean, supplies for job-site cleaning, protection, repair, and safety needs. For further information or questions on Rubachem Systems and these products, go to www.rubachem.com or call Chris Webb, at 800-548-3285.