Marketing guide shows designers how to differentiate themselves as technology savvy Offering leading-edge collaborative solutions to clients key to generating business Chicago, IL --- June 12, 2000 --- To help design professionals become more technology savvy, a new marketing guide, Technology for Collaborative Workspaces, is available free from SMART Technologies Inc. This guide was created to provide architects, specifiers and facility designers with tips and techniques to help them incorporate leading-edge technology into group spaces. Clients expect today's design professionals to offer sound and accurate counsel on the incorporation of technology into their workspaces. This guide looks at how tools such as computers, projectors, computer-based tools, conferencing systems, audio-visual equipment and supporting furniture can be incorporated into workspace designs. Promoting oneself as technology savvy is key to winning business and building a reputation as an authority in the design industry. This guide provides step-by-step resources for marketing, including suggested readings on the newest technologies, sample technology inserts for brochures, quotations, statistics, guidelines on how to write a press release and a questionnaire to determine what technology belongs in a client's boardroom.

"Understanding how and what technology to specify is critical to being an effective, full-service designer," says Nancy Knowlton, president and COO of SMART Technologies. "This guide outlines the basics about what collaborative technology is available and how the integration of this technology can enhance meeting, teaching and training facilities."

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Other Design Materials Available This guide is the latest in a variety of materials available for architects, specifiers and facility designers from SMART to help design professionals stay current in technology and design issues. Materials include a product kit, an up-to-date recommended reading list and a student design competition. In addition, SMART sponsors the Design Forum on EffectiveMeetings.com, an online magazine from which design professionals can learn and share ideas about effective meeting spaces. Availability For more information or to obtain a free copy of this guide, please visit www.smarttech.com/productkit, contact info@smarttech.com or call 1.888.42.SMART. About SMART SMART Technologies Inc. is both the industry pioneer and market leader in versatile, easy-to-use Roomware(tm) tools. SMART Roomware includes the award-winning SMART Board(tm), Rear Projection SMART Board(tm) and SMART Matisse(tm) (interactive whiteboards), Hawkeye(tm) (optical whiteboard capture system), SynchronEyes(tm) (computer-lab instruction software) and SMART Expression(tm) (mobile multimedia cabinet). Using SMART's Roomware solutions, groups are able to access and share the information they need to meet, teach, train and present. SMART customers include Texas Instruments, BMW, Fujitsu, DaimlerChrysler, Boeing, Ford, Lucent Technologies, NTT, Novartis, U.S. Joint Chiefs of Staff, Andersen Consulting, British Telecom, Disney Imagineering and NASA. In 1992 SMART formed a strategic alliance with U.S. computer giant Intel Corporation. This alliance resulted in joint product development, joint marketing efforts and Intel's equity ownership in SMART. Founded in 1987 and headquartered in Calgary, Alberta, SMART is a private company employing over 250 people. SMART products are sold through dealers across North America and through distributors worldwide. Visit www.smarttech.com for more information.