Office Furniture USA Launches Electronic Newsletter Email Newsletter Aimed at Facilities Managers
Birmingham, Ala. (July 5, 2002) - For those people responsible for purchasing a company's office furniture, there is a new resource to assist you in those decisions. Office Furniture USA has recently distributed the inaugural issue of its electronic newsletter intended to make life easier for facilities managers.
Facilities managers were invited to sign up for the email newsletter as part of a direct mail effort OF/USA undertook to introduce the group to its new Internet purchasing program which allows customers to view and shop from an extensive online catalog or from customized offerings based on an individual company's standards. The technology also streamlines the purchase order and approval system, making the order submission and approval process almost instantaneous.
The first issue of the newsletter contained a letter from the president of OF/USA, Dennis Arnold, which discussed the current economy; an article which outlined things to know before you purchase office furniture; and a question and answer section.
"The response to the newsletter has been overwhelmingly positive," says Arnold. "Those receiving the information were appreciative of the information we were passing along and felt that it was certainly helpful and worthwhile. It is not being used as a commercial for OF/USA, but as a vehicle for delivering non-partisan information which our readers will find useful."
Office Furniture USA, based in Birmingham, Ala., contracts with dealers and manufacturers to provide quality office furniture at affordable prices. The company serves its customers through 142 dealer-owned locations in 44 states. For more information on OF/USA, see the company's Web site at www.ofusa.com.
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