Speaker Profile: Melissa Marsh, AIA
Melissa Marsh, Assoc. AIA is part researcher and part innovator. Melissa defined an early career in workplace innovation with projects in design, architecture and master planning around the world. She has worked with international clients on the forefront of leveraging workplace to inform corporate culture, employee experience, and business strategy.
Interested in further exploring the intersection of workspace, people, and business, Melissa founded PLASTARC, to support organizations in independently advancing their business and leveraging their real estate through high performance workplaces. Today, she continues to direct PLASTARC, which engages in research and product development on behalf of Savills Studley. Her innovative approach to workplace helps clients make the most of their buildings and workspaces by enabling environments that enhance knowledge, accelerate business and enrich employees. Melissa leads a diverse team - from sociologists to data visualizers - who employ social research, design metrics and real estate strategy to create a more flexible and engaging built world. Dedicated to shifting the metrics associated with workplace - from square feet and inches to occupant satisfaction and performance - Melissa and her team make workplace transformation possible through unique, multidisciplinary methods and technologies.
Melissa has advised a diverse clients towards new solutions, often themselves becoming organizations who are industry leaders. She has advised the transformative workplace projects of early adopters like Google, Cisco, Microsoft, Nike, and GSA; developing unique environments with special sectors like pharma (GSK), trading/finance (BBVA), legal (Skadden), and consumer products (P&G); and recent work with BOX, Informatica, and the United Nations.
Melissa is an active provocateur and contributor to many professional and research communities associated with the built world, including the AIA, CoreNet, IFMA, EDRA, and more. Melissa continues to share her knowledge and experience through teaching in both executive education and academic settings. Melissa also curates the AIANY Transforming Architectural Practice series which promotes the advancement of the business of architecture through greater dialogue with other disciplines, including technology, real estate, business strategy, marketing, and law.
Melissa attended the Massachusetts Institute of Technology where she earned a Master’s of Science degree in architecture and received a Bachelor of Arts in architecture and social science at Columbia University.
Read more about the importance of social data in AIANY's Oculus Magazine!