National Headquarters

American Family Insurance Group
Published 2-1-2007
  • Exterior

    Photo courtesy of Flad & Associates

  • Lounge

    Photo courtesy of Flad & Associates, copyright Hedrich Blessing, Christopher Barrett photographer

  • Stairway

    Photo courtesy of Flad & Associates

  • Exterior

    Photo courtesy of Flad & Associates, copyright Hedrich Blessing, Christopher Barrett photographer

American Family Insurance, the 12th largest property and casualty insurance company in the United States, recently consolidated it facilities and employees onto one campus.

The corporate headquarters of American Family Insurance in Madison, Wis., encompasses 1.3 million sf and is situated on a gently rolling, 465-acre wooded campus. Visitors may see blue heron, geese, wild turkeys and deer around the beautifully landscaped storm water retention pond. The 3,500 people working on the campus enjoy the walking and running path that circles the pond all year round.

The most recent phase of the headquarters complex, completed in 2000, includes a 506,000-sf freestanding addition that encompasses office, meeting and support space, as well as structured parking for 1,800 vehicles. The building contains offices and conference space and is connected to the 840,000-sf headquarters building by a pedestrian bridge and tunnel. Designed with the company’s future growth in mind, the new building can accommodate an additional 1,800 employees.

The freestanding office addition echoes the design of the existing facility, which is comprised of simple, strong geometry expressed in modest, enduring materials. It includes buff-colored brick and Midwestern-quarried stone trim that recalls the tradition of masonry construction and is reminiscent of a campus or academic environment.

In 2000, the corporate headquarters received the Design Award for Excellence from the Wisconsin Chapter - American Society of Landscape Architects (WASLA).

Project Data
Project Type: 
New Construction, Expansion
Completion Date: 
August, 2000
Madison, WI
Delivery Method: 
Fast Track
Project GSF: 
Construction Cost: 
Cost per SqFt: 
Building Descriptors: 
Customer Support
Data Center
M. A. Mortenson Construction
Yerges Acoustics Consulting
Consultant - Accoustical
HNTB (Howard Needles Tammen & Bergendoff)
Consultant - Site
Hofmeister Engineering & Surveying
Consultant - Site
HNTB (Howard Needles Tammen & Bergendoff)
Consultant - Traffic Engineer
Yerges Acoustics Consulting
Consultant - Vibration
Hofmeister Engineering & Surveying
Engineer - Civil
Durrant Engineers, Inc.
Engineer - Mechanical
Land Design Studio
Landscape Architect