Storytelling in spaces: The most powerful tool to engage stakeholders, customers, and audiences

October 24-25, 2022
Austin, TX
John Roberson, MBA
Chief Executive Officer

Corporate and academic leadership are taking a long hard look at what drives decisions of their stakeholders beyond just the paycheck or the degree. How does the employee and student experience in your facility factor into the bigger picture of workplace wellness, satisfaction, retention, and engagement? John Roberson challenges session participants to consider “What story is your facility telling the people who are most valuable to your brand?” He guides the group through a step-by-step experience design exercise in how to tell your brand's story in your space in a way that moves your customers and stakeholders and persuades them to action, creating an emotional connection with your organization.

Monday, October 24, 2022 - 2:20pm-3:15pm
Continuing Education Units (CEUs)
American Institute of Architects (AIA)