The space requests are never-ending: Need a bigger location, bigger office, need more sunlight, my space is out-of date. How can space planners and space managers translate these types of qualitative requests into successful, data-driven, strategic solutions? Chelsea Stramel distills lessons learned from multiple campus case studies including a top research institute. She equips session participants with questions, tools, and a data-driven assessment and ranking system that combine to generate optimal outcomes for users and organizations. She illustrates the results: strategically planned environments that attract and retain top researchers, encourage collaboration, and foster productivity.