When wellness facilities become enrollment differentiators, what's the right investment for your campus? Chris Marks reveals the strategic decision-making behind the University of Pittsburgh's $240 million Recreation and Wellness Center designed to help attract and retain students. He explores how Pitt determined scope, scale, and priorities for the 270,000-square-foot facility—from essential amenities to aspirational features—while replacing outdated spaces. He examines the rationales behind investment decisions, student-driven programming choices, and phasing strategies that connect to broader master planning goals. He highlights transferable principles for right-sizing recreation investments, prioritizing features that matter most to today's students, and justifying wellness facility upgrades regardless of budget scale while achieving sustainability targets.
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Tuesday March 31st 9:15AM - 9:40AM
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