Toby Marlatt
Toby Marlatt
In today's climate of shifting budgets, evolving student values, and enrollment pressures, higher education institutions need more than just new buildings -- they need clear, resonant stories that inspire action. This session profiles the transformation of The University of Wyoming Foundation’s Gateway Center through fundraising and friendraising – aligning the space vision with stakeholder values and equipping the university with tools to drive long-term impact. Presenters explore how forward-looking storytelling, design thinking, and strategic alignment are actively positioning a decade-old facility for a more resilient and connected future. They illustrate the use of versatile technology, tailored donor engagement, and integrated messaging to differentiate institutions and deepen stakeholder relationships in a crowded and uncertain higher ed landscape.