Asset optimization and repositioning is key to re-energizing campus life and ensuring long term resilience, but how does this process work, and what are the best practices for planning and designing for the future? Presenters survey Penn State and Rutgers case studies and distill best practices for leveraging existing campus capital at different scales, budget ranges, and use types. They highlight examples of underutilized campus assets being reinvigorated and reimagined for maximum impact to address ongoing campus and student needs. They map out a holistic planning process, an integrated design approach, and a multifaceted stakeholder engagement effort, to transform facilities into multimodal, experiential environments that meet and support strategic growth.