Storytelling in spaces: Designs and tools to engage stakeholders and reinforce program goals

Academic leadership is taking a long hard look at what drives the decisions of stakeholders beyond just the paycheck or the degree. How do faculty, student, and industry experiences in your facility factor into the bigger picture of program success, satisfaction, retention, and engagement? John Roberson challenges session participants to consider “What story is your facility telling the people who are pivotal to your high-priority initiatives?” They guide the group through a step-by-step experience design exercise on how to communicate key values in your space in a way that moves your donors, students, and faculty and that evokes them to action, creating an emotional connection with your institution.