Technology-Driven Storytelling: Turning campus facilities into strategic enrollment and engagement assets

This session demonstrates how colleges and universities can reimagine their facilities as drivers of enrollment, recruitment, and engagement by embedding storytelling strategies powered by technology. Grace Johnson of Advent, a Nashville-based experience design firm, presents case studies from Stanford, Oregon, the University of Wyoming, and others to demonstrate how immersive displays and technology-driven design amplify heritage stories while transforming underutilized spaces into high-impact, cost-effective environments. Through interactive exercises tailored for facility leaders, attendees will explore how to layer digital tools into amenity spaces, renew outdated areas, and create flexible environments that connect with students, donors, and partners alike. The session equips facilities professionals with future-ready strategies to elevate the student experience, strengthen enrollment, expand donor engagement, and future-proof their campus stories in every square foot.