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The Key to Donor Engagement

Published 6/11/2025

With funding for research under pressure at the same time that colleges and universities are looking to grow their student body, institutions are relying more on philanthropy than ever before. How do you capture the “value intersection” between the donor’s story, the institution’s unique character, and the aspirations of the prospective student? In this webinar, Advent CEO John Roberson, and Grace Johnson, client engagement manager at Advent, use case studies from Belmont University, the University of Wyoming, and the University of Southern California to demonstrate how to translate those stories into a physical space that can then attract even more philanthropy.