Athletic Facilities Designed to Accommodate Women at All Levels
One of the biggest sea changes in both professional and collegiate athletics is the increased participation of women at all levels—as team owners, athletes, coaches, officials, and staff. Coverage of women’s basketball and women’s soccer, which eclipsed men’s soccer for a time, seems to dominate the sports news cycle, and viewership is expected to keep rising in 2025. The Professional Women’s Hockey League played its first game in January 2024, and the world’s first stadium built solely for a professional women’s sports team opened in March 2024. January 2025 saw the inauguration of a new 3x3 women’s professional basketball league, called Unrivaled, based in Miami. Revenue from women’s sports nearly doubled in 2024, to $1.88 billion globally, and is projected to reach $2.35 billion in 2025. More than half of that revenue came from North America, and investors are taking note.