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Bridging the gap: Digital twins, post-occupancy, and the future of feedback loops

Melissa Marsh
Melissa Marsh
Founder and CEO
 
Howard Brown
Howard Brown
Northeast Regional Lead, Digital Strategy Consulting
 

In this session, presenters deliver insights on bridging the gap between building design and operations by integrating people analytics with digital twin technology. They demonstrate how real-time operational data and human-centered research enhance Post-Occupancy Evaluation (POE), enabling organizations to measure, maintain, and improve workplace performance. They detail strategies for making operational and behavioral data actionable, examine real-world applications in the life sciences and public sectors, and challenge the audience to rethink the value of operational data in design. Participants will see how continuous feedback and smarter handoffs optimize workplace outcomes and align design with real-world needs.