Transform dedicated spaces with research, technology, and storytelling

John Roberson of Advent explores how purposeful design, storytelling, and technology can elevate the value of existing spaces — making environments feel unique to each user group while seamlessly toggling between uses. From dedicated spaces that become event hubs to collaboration areas that double as storytelling showcases, Roberson demonstrates how intentional design choices increase institutional value by fostering engagement and narrative connection. He delivers decision-making frameworks for renovating or repurposing underutilized facilities into multidisciplinary hubs, strategies for leveraging technology to make spaces flexible and multifunctional, and approaches for creating storytelling opportunities that deepen the value of every square foot.