Personas as an operating layer for the workplace (or any place)

Too many workplace decisions are still made for an “average employee” who does not actually exist. Melissa marsh looks at how persona-based approaches can help organizations move beyond generic environments and policies toward a more customized workplace experience. Using new sources of employee insight and behavioral data, personas can become a practical tool for shaping space, services, technology, and return-to-office approaches around the different ways people actually work.