Geology

In a higher education landscape facing shifting enrollment trends, rising costs, and an uncertain future, institutions must rethink how they use their physical spaces—not just as real estate, but as engines of purpose. And rather than traditional return on investment (ROI), they should employ “Return on Mission” to evaluate their success rather than metrics like net-to-gross ratios, utilization rates, and physical occupancy to assess their spaces. Relying solely on ROI falls short of capturing what truly matters: the activity inside the space and the value it generates.

Texas Tech University opened the $112.5 million Academic Sciences Building in Lubbock in August of 2024. Enhancing the student experience with new venues for active learning and exchange, the 130,000-sf facility was designed by BGK Architects and EYP Architecture & Engineering (now a Page company). The three-story structure provides teaching and laboratory space for five departments: chemistry and biochemistry, physics and astronomy, biological sciences, geosciences, and psychological sciences.