Campus Buildings That Attract Corporations and Collaboration
College campuses are great for what they are—places to bring students and faculty together in the cause of learning and research. Today, though, universities are increasingly seeking to bring in private industry, to take advantage of research synergies and help build the next generation of innovations. New science building projects and renovations need to invite and encourage corporate teams as well as establish fruitful grounds for discoveries. The University of Arkansas faced this challenge when contemplating a new building— the Institute for Integrative and Innovative Research, nicknamed I3R—to house labs, core facilities and office space to support five research centers of excellence. They sought to convey an inviting image and a less ivy-covered appeal, starting with the location on the Fayetteville campus.