Master Plans

Bringing Real-Time Interactivity to Campus Master Planning

Strategies for Developing a “Living” Master Plan

Published 2-21-2018

A traditional master plan process runs the risk of being an exercise in futility if the result is a document that sits on a shelf and becomes quickly outdated. This often happens because an institution does not know how to convert existing data into meaningful information that can guide discussions and decision-making related to facilities and campus development. Pairing the intelligent use of available data with design processes that engage individual users and stakeholders’ perspectives can be a game-changer. This combination—what we refer to as a “living” master plan—can tell a more accurate story and become a better and more refined decision-support tool than an obsolete master plan or a one-time data analysis report, and can provide value based on real-time data long after the plan is “completed.”